Morten von Hafenbrädl

Founder of GoRabbitStudio, MyRabbit, Vennia, SpaniaDirekte, HobbyPensjonisten and Senioristen

Chairman of the board and co-founder of ScandIOS A/S in Denmark

Chairman of the board and owner of MVH NiceLife.no AS

Chairman of the board of Market Development Partner AS (Entrepreneur)

Chairman of the board of Brygga Fjordkro AS (Entrepreneur)

Member of the board of Storebrand Luxemburg S.A

Member of the board of Norwegian Mutual Funds Association

Member of the board of EmProf AS (Entrepreneur)

Member of the board of Financial Marketing Services AS (Entrepreneur)
Member of the board of IE-Partner AS (Entrepreneur)

Founder of a number of initiatives

GoRabbitStudio to be launched 1q2026, MyRabbit to be launched 4q2026, Vennia to be launched 3q2026. SpaniaDirekte might be launched depending on the results of the focus groups. HobbyPensjonisten and Senioristen are both bloggs without any direct commercial interest as we speak.

The Advisory Board

Founder and Owner of this new initiative in the Nordic area.
https://www.consulting.nicelife.no/advbrd/

Nordea AS, The Nordic organization — Project Manager

Responsible for the analysis and planning phases of Fund- and Asset Management business of the Norwegian branch of Danske Bank migration to the Nordea organization.

BankInvest A/S, Copenhagen — Executive Consultant and Program Manager

Responsible for proposing and implementing the new overall Master Plan for BankInvest hereunder, Investment- and Risk Platform, Datawarehouse Platform, Fund Accounting Platform, Client Service Platform, Business Admin Platform and including re-engineering of related systems, integrations and processes.

Executive Consultant and Project Manager: Took over as Project Manager implementing BlackRock Aladdin to support their Investment and Risk departments including integrating with the value chain. The project was originally delayed and with the wrong focus. We delivered on time and budget.

Launching Exclusive distribution of High-End product lines in Norway

Established an exclusive distribution network for High-End product lines in Norway including selecting professional dealers, B2B and setting up the net shop www.koffertkompaniet.no. Brands included were RIMOWA, CALVIN KLEIN, DKNY, RONCATO, VAUDE and NATIONAL GEOGRAPHIC

All activities organised in MVH House of Brands AS (now merged into MVH NiceLife.no AS)

Danske Wealth Management (division of Den Danske Bank), Copenhagen

• Re-engineering the Performance Calculation solution.
• Optimising and implementing a new and consistent Investment Structure in the whole value chain.
• Re-engineering the Value Chain for Funds- and Discretionary Clients including selecting and implementing a new Communication and Reporting solution and DataWareHouse, hereunder STP in all processes.
• Launching new derivatives instruments to the organisation as well as setting up optimised processes and control procedures, hereunder implementing an EMIR compliant solution.
• Migrating the fund company Danske Invest into Danske Capital, Denmark.
• Optimising the operations of the Fund- and Asset Management in Danske Capital, Finland.
• Strategy Consultant for developing and implementing the Global Operational Strategy for Danske Capital, Denmark.
• Responsible for migrating Mandatum Asset Management and Sampo Fund Management into Danske Capital, Denmark.

Storebrand Kapitalforvaltning AS, Oslo — COO and CTO

Storebrand Fondene AS, Oslo — CEO

Headhunted to become Chief Executive Officer (CEO)

Storebrand Fondene AS, Oslo — Management for hire Consultant

IT Manager for Funds and Units Linked business with focus on Strategy and Development.

Provida ASA, Oslo (later acquired by TietoEnator) — Management Consultant

Marketing survey for system solutions for fund management in Central Europe

Gjensidige, Oslo — Management Consultant and Project Manager

Establish new line of business - Unit Linked Business, including Market Strategy and Marketing, Product Development, System Development and establishing the company structure.

Försäkringsbolaget SPP Ömsesidigt, Stockholm (now Alecta) — Management Consultant

Implementation of new business strategy

EmProf Invest AS — Management for hire and CEO

Development and implementation of the company’s IT solution for Norwegian Real Estate brokers. Responsible for the M&A activity with the objective to sell the company. Sold with success to Midas Data AS. The system is currently the market leader in Norway.

SPP Liv AB, Stockholm (later acquired by Handelsbanken and Storebrand)

• Development and implementation of the company’s IT strategy.
• Establish new line of business - Unit Linked Business, including Market Strategy and Marketing, Product Development, System Development and establishing the company structure.
• Management for hire Consultant - Head of IT: Development and implementation of IT-strategy

Norsk Informasjonsteknologi AS, Oslo (later acquired by IBM)

Headhunted as Senior Vice President - Head of Software development – Distributed platforms

JMA Information Engineering, London (later acquired by Texas Instruments)

Headhunted as Senior Project Manager and later Consultancy Manager for the Norwegian Market

Spadab ab, Stockholm (now a division of Swedbank) — Consultant and Project Manager

Development of system portfolio

NSD - Nordisk Spardata, Oslo — Project Manager

Development Projects involving savings banks in Finland, Sweden, Denmark and Norway and their data centres

Fellesdata AS, Oslo (later EDB AS and now EVRY AS)

System development to The Financial Market — Project Manager for different development projects to The Financial Market.

ReiseLiv.blog (Travelling Life Blog)

Founder and Writer about travelling in Europe (mostly) — More than 4.200 followers and readers

SmartHus.blog (Smart House Blog)

Founder and Writer about how to build a smart house without tech skills — More than 1.100 followers and readers

Author and Publisher

Author and Publisher of 3 books - Motorcycle tourism in Norway — See: www.euro-touring.no