1. What the architecture is designed for
GoRabbit is built for one thing: to deliver marketing as a complete, automated service. The architecture combines content generation, orchestration and distribution in a module-based model that provides:
- predictable operation
- stability in publishing
- high quality in content and timing
- scalability across campaigns and customers
2. The core components of today's service architecture
GoRabbit consists of a series of backend processes and product modules that work together to generate content, warm up accounts, and distribute campaigns with consistency. The central modules are:
- GoRabbitEngine — planning, content generation, campaign execution and safe account warm-up.
- GoRabbitPublisher — distribution of content to the right channels at the right time.
- GoRabbitVerifier — verification of email addresses before any send-out.
- The customer interface at gorabbit.no — overview, approval and control in one place.
- The control engine — deviations, nightly reporting and alerts.
- Modules — Campaign, Control, Hunter, Match, Radar, Shop, Blog and Magnet, with further modules on the way.
The architecture is modular, and new components can be activated without affecting existing operations.
3. How the infrastructure operates in practice
All GoRabbit processes run in a controlled backend pipeline. Each module performs its part of the function, and tasks are logged, verified and passed on in the chain. This ensures:
- stable operation in publishing
- controlled sequencing of campaign steps
- error handling and retry mechanisms
- internal alerts on deviations
4. Security and quality in the technology model
The security model is based on established principles for application security, access management and data processing. GoRabbit complies with recommendations from modern frameworks such as ISO 27001 and CIS Controls, without claiming full certification.
- data is stored and processed within the EEA. Named sub-processors outside the EEA (such as Stripe, Twilio, OpenAI and Anthropic) process data under the EU Commission Standard Contractual Clauses, as set out in the Data Processing Agreement
- encrypted communication between all components
- access management and logging at module level
- continuous assessment of risk and operationally critical points
5. Scalability and further development
The architecture makes it possible to scale up campaigns, customers and output channels without affecting operations or quality. New features and modules can be introduced gradually, with a focus on backward compatibility and stability.
6. Summary
GoRabbit's service and technology model is designed to be robust, flexible and future-oriented. The platform is module-based, controllable and continuously improved – with a clear aim of automating marketing without compromising quality.